Cadbury’s Joyville – Westfield, Shepherd’s Bush, London – 21st January
January is something a lot of us try to get out of the way as painless as possible, with its short dark days and unfriendly weather it always feels like a false start to the year. Or that’s how I see it.
Cadbury’s had a different idea for how to begin 2012. On Saturday 21st January they brought their Magnificent Musical Fountain all the way from Joyville (where Cadbury’s Dairy Milk is made) to Westfield shopping centre in London.
Chocolate wouldn’t be so good at cheering us up in the winter if it wasn’t for all the joy inside it, and Cadbury’s Magnificent Musical Fountain let us all see exactly how the joy is put into chocolate.
Dressed in purple Cadbury’s cloaks we were given cups of melted chocolate and taken for a short tour around the fountain by a nutty (but genius) professor, who calculates exactly how to put the joy in the chocolate. His colleagues laughed and danced their way around the fountain carefree but surprisingly adept at keeping the melted river of chocolate running.
Like anything else aimed at children, the success of the event can be measured by how the children enjoyed it. The smiles on their faces plastered with chocolate told me that it was a great success. So much so that when I gave back my cloak at the kiosk I filled in a job application to work there. Answering questions like ‘Favourite hairstyle?’ (I said ‘quiff’) and ‘Reply to the statement Budgerigar’ (I said ‘ribbet’ [like a frog[) was pretty tricky, but I think I did okay. They said they’d let me know if I got the job by 2020. There’s a long waiting list, but I’m patient, and hopeful. It must be all the joy in the chocolate.
Joyville’s Magical Musical Fountain will be cropping up in other towns and cities throughout the UK throughout 2012 so watch out for it at: http://www.cadburydairymilk.co.uk/
Article by Gerard McKeown