Coca-Cola to get everyone in Northern Ireland to Move to the Beat of the London 2012 Olympic Torch Relay, with the help of General Fiasco
Northern Ireland 3 May 2012: Coca-Cola has today announced that it will bring General Fiasco – one of the UK’s most exciting indie rock bands – back home to Northern Ireland for a series of spectacular Evening Celebrations along the route of the London 2012 Olympic Torch Relay.
Coca-Cola, a Presenting Partner of the Olympic Torch Relay, will bring some of the UK’s most exciting up and coming musicians to perform at the live, free-to-attend events taking place almost every night of the Olympic Torch Relay. Coca-Cola is working with the London Organising Committee of the Olympic and Paralympic Games (LOCOG) and host Local Authorities to give thousands more people across the country the chance to move to the beat of London 2012.
General Fiasco will play at the Olympic Torch Relay Evening Celebrations across Northern Ireland with performances at:
· East Strand Car Park, Portrush on 3rd June
· St Columbs Park, Derry, Londonderry on 4th June
· Pairc Esler, Newry on 5th June
· Belfast City Hall, Belfast on 6th June
Coca-Cola is encouraging everyone to bring family and friends to their nearest event to join in celebrating the inspirational Future Flames who will have carried the Olympic Flame through their community. Details on the Olympic Torch Relay can be found at: www.london2012.com/torch-relay/about/.
The events in Northern Ireland are part of 61 free Evening Celebrations happening along the course of the Olympic Torch Relay, which sees Coca-Cola taking some of the nation’s most exciting up and coming music acts on tour around the UK. The 61 dates will include performances from Emeli Sandé, General Fiasco, Katy B, Kids In Glass Houses, Little Comets, Loick Essien, Morning Parade, Rizzle Kicks, Tribes, Wombats, Wretch 32 and Young Guns.
Last month, Coca-Cola announced that in addition to the 61 Evening Celebrations, four Special City Celebrations will take place in Cardiff on 25th May, Glasgow on 8th June, Leeds on 24th June and Birmingham on 30th June, culminating with a star-studded finale in London’s Hyde Park on 26th July, the day before the Opening Ceremony.
The Hyde Park Olympic Torch Relay Finale concert – headlined by award-winning rapper Dizzee Rascal and featuring performances from The Wanted, a special performance by Mark Ronson & Katy B, Eliza Doolittle, You Me At Six, Rizzle Kicks, Wretch 32, Morning Parade, Loick Essien and Little Comets – will mark the end of the Olympic Flame’s route across the UK. Tickets costing £15 (plus order processing fee) are available via http://www.ticketmaster.co.uk/coca-colacelebrations.
James Williams, Director, Olympic Torch Relay, The Coca-Cola Company, said:
“We know that music brings people together in celebration and as a Presenting Partner of the Olympic Torch Relay we have a fantastic opportunity to extend the magic and excitement of London 2012 to every corner of the UK. We are taking some of the nation’s most exciting musical talent on the road with the aim of getting Northern Ireland and the rest of the UK moving to the beat in celebration of their local Future Flames. We’re encouraging everyone to attend their nearest Evening Celebration – and the spectacular finale in London’s Hyde Park – to soak up the incredible atmosphere as the UK prepares to host to the Games.”
The celebrations form a key part of Coca-Cola’s sponsorship of London 2012 and unite its two campaigns, Move To The Beat, which fuses music and sport to bring teens closer to the Olympic Games through a unique collaboration with GRAMMY award-winning producer Mark Ronson and chart topping dub-step vocalist Katy B, and Future Flames, Coca-Cola’s Olympic Torch Relay campaign which celebrates the best of British youth by giving them the once in a lifetime chance to carry the Olympic Flame.
General Fiasco said: “We’re delighted to be playing as part of four amazing nights back in Northern Ireland in celebration of the Olympic Torch Relay. We feel very fortunate to be part of the event and on home soil. It’s an amazing chance for everyone to experience the buzz of the Games thanks to Coke and awe can’t wait to partake in the celebration of the inspirational Future Flames who are running with the Olympic Torch.”
For details on how to attend the Evening Celebrations in Northern Ireland visit www.london2012.com/join-in/whats-on. Tickets for the Olympic Torch Relay finale in London’s Hyde Park are available at http://www.ticketmaster.co.uk/coca-colacelebrations. Registration for the Special City Celebrations in Glasgow, Cardiff, Leeds and Birmingham is now closed.